the reason why they are making the same movie over and over is because they own the rights to spiderman from marvel. Basically if they stop reproducing spiderman they lose rights to the movie which they purchased years ago from marvel to do the first one you are talking about. Right after spiderman was produced I think Marvel realized the potential of the movies they can produce themselves, so they now make X-Men, Avengers Hulk and so on.
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<The Mystical Order> 60 Monk Silentone
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