It's not important that you understand why people play the game and buy plat. Maybe they don't want to spend the time to attain the things themselves. Maybe they have a large disposable income and don't care. Maybe they have an EQ-staff collection and need to finish it off by purchasing a Tranquil Staff but just don't play enough to be able to afford it.
Same reason you don't need to understand why someone spends $4.5mil on a private jet.
The point is: it happens, it isn't going away, it's clearly ruining the experience of many players atm, so what's the best way to fix it?
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