I'm not sure a subscription based model is going to work at $15 a month. It will have to be lower and definitely include things where players can buy some things.
I think what the MMOs need is a game where it's based on the progression and not so much the end game. Maybe it will be a grind, but the content has to hold up so that players form communities that aren't raid or end game focused.
Right now SOEs version of F2P is too restrictive. Plus the games are end game focused now so I don't really care about them.
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