Does reading in-game story effect game at all?

[3d_glasses]

This is my first go round Norrath. I am a lvl 35 mag named Opehy. Does reading the EQ Lore/Story give any kind of useful information or direct you toward quests? Today I noticed one of the stories paragraph's was highlighted in blue instead of white. Anyone know why?
Thanks

[3d_glasses]

Haha man this game must have been impenetrable when it first came out. Its amazing

[Jimjam]

It makes you a nerd. Who plays a rpg to immerse themself in a fantasy world? Set your pixel algorithms to min/max!