Quote:
Originally Posted by Heebo
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Peanut butter
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According to Steve Wilhite, the creator of the GIF format, the intended pronunciation deliberately echoes the American peanut butter brand, Jif, and CompuServe employees would often say "Choosy developers choose GIF", spoofing this brand's television commercials.[9] As of 2013, Wilhite remains annoyed that there is debate over the pronunciation.[5][10]