I think the main thing they need to get right is what EQ1 was based on. That was survival by grouping and requiring certain classes skills. When everybody started EQ, and you needed to locate your corpse, you had to find someone to do that. If you wanted to get from Point A to point B quickly, you needed to find someone to do that.
Want to be able to do deep, hard content? You need a mezzer. Needed a tank? you need to get a warrior.
Every class had their niche (some fulfilled it better than others). You needed to rely on teamwork and diversity to succeed. If the social aspect is not good, the game will fail.
The keys I see for success are:
#1 - Good social apspect
#2 - Balance between hardcore and casual
Everything else would be secondary
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