I would recommend explaining the friend function. Meet someone who helped you? add them to your friend list. Had fun with a particular group? Add the members to your friend list. Etc. Could be included in a discussion of how to use the /who commands.
I think my main point is, this genius of eq is mainly as a social not a solo game (not knocking soloing, you know what I mean). A little primer on making friends, finding groups, the idea of a "camp," and learning how your class works with other classes, what you do for them, what they do for you, etc.
Maybe also some basic eq etiquette -- and yes, it exists!
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