supply and demand
Server has influx of newer higher level players and alts. Established guilds are clunky and difficult to join with established relationships and cliques. Even the "casual" guilds have 1 month trial periods and sponsorships required.
New guild forms up, offering alternative to the status quo. .
I guess get used to it. Velious will bring A LOT more of this type of instant guild when the population doubles.
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