As I remember it, and memory is not the best record keeper, some of the best forms of cooperation grew out of PvP server on the grounds that a douchebag guild would be held accountable for their actions by the rest of the server in that the other guilds could band together and kill the other guild before they got their mob kill. This meant each guild was succeptible to others, and had to cooperate with the others so that each could live the raiding experience they want, without getting killed. It's nice to try and say if you dislike the top guilds, just compete with them, but the only way to compete are through PvE means, and those means are not nearly as effective as being able to attack them directly. Whoever survives the bloodbath gets the mobs. Or, you cooperate and figure out a way to handle things appropriately.
Wasn't the server in which the Sleeper was woken and the coalition of guilds got together to take it down, that was a PvP server if I remember correctly. They had an interesting trifecta of top tier raiding guilds, each balanced by the other two.
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