He aimed too high. Star Citizen had an initial goal of $500,000 and now they're up to what, $40 million? Not saying that would have happened but donations for anything tend to have a snowball effect. I think a lot of people didn't bother because they were pretty sure the goal wasn't going to be hit.
Plus instead of treating it like he was presenting an idea for a game to a board of directors of some venture capital firm, he acted like everyone was already sold on the idea to begin with. They slowly released information about classes, races, zones instead of showing everything up front like other games. It was quite literally the worst run kickstarter for a game I've ever seen. It's like he expected his name to carry the game somehow, but he hasn't made jack shit in 10 years and most gamers (even ones that play MMOs) have never heard of him.
All that being said, I'm still disappointed. But at this point we need to all realize (Brad especially) that an EverQuest style game is a niche market and you need to develop it accordingly.
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