You need a mix. Sometimes they win, sometimes they lose. In GoT, if you like the character they will die. If you want someone to win they will lose. If you want something to happen it will not. After awhile all the shock and surprise is gone and you're just like...that dude is gonna die because he seems like a likeable character. Or, this person seems happy what tragedy will change that? The same formula is followed, ad nauseam. Yawn.
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