Correct me if im wrong, but from what i was told and seen in game the taunt works as follows:
Hitting taunt puts you to the top of the hate list +1 (which has been stated here already).
However I thought the main reason why you don’t mash taunt is because of this fact: if for example you taunt and go to the top of the list +1, then carry on to generate say +10 more hate over anyone in your group, the next time you taunt, you simply drop down to the second placed hate members hate level but +1, so effectively lowering your hate overall...
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