Temporary population boost, hope to hook some, have a Red Dawn like guild there to snag as many as possible and hope for the best.
Options for temp boosts would be exp rate week long event, low level PVP tournaments with good prizes from GMs, legacy item events like mask/manastone dropping...just a few plausible ideas off the top of my head.
Other ideas that violate the "it's classic" mentality...quests to spawn raid targets on par with the harder epics, some sort of SZ style insignia system where you can purchase raid gear, etc.
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