Quote:
Originally Posted by Thulack
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How about you just donate using the donate button on the main screen. Don't need a kickstarter for it. All the money goes to paying for the server equipment, bandwidth, all that other crap.
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Having a goal amount helps get people to donate who normally would not donate. Also, having a goal, ie a new expansion, further incentivises people to donate if they want the goal; lots of people want a new expansion and would donate for further/faster development of it.
Weird gimmicks work for fundraising. Look at the ice bucket challenge.