Haha yeah I'm not sure about the troll face textures...I extracted everything from the Grobb character bin, and just chose a random troll face (all seemed to be laid out in the same fashion though..pretty standard for a head map) . The bitmap isn't even really necessary in regards to the purpose of this particular test.
The Model Viewer is great, but unfortunately is of little use if it doesn't export the UV coordinates. Re-doing everything for a whole zone would be crazy-business. All hope is not lost just yet, I think.
But anyway, I will continue doing tests and exploring other routes. Thanks for your help guys!
EDIT:
Great news, I've solved the problem! I found a forum thread that explained what I was doing wrong. Turns out the .POV importer for Max DOES work, I was just didn't know how to access it! And the .POV format DOES include UVs!
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Here's the info if you're interested:
http://www.eqemulator.org/forums/showthread.php?t=28109