Just petition in game. You only need one character - the leader - to create a guild. Use the /petition command on the character you want to have lead, state you want to create a guild, and enter the guild name you desire spelled exactly the way you want it with all appropriate punctuation and capitalization displayed.
We cannot create guilds during the day/peak hours because of the way they write to the database, so guild creation is often saved for the overnight hours. Usually you'll petition for a guild creation and wake up the next day with a shiny new guild all ready to go! Invite your officers and members as you so choose.
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