You can't really "force" people to beta, they'll just not log on.
Why not invite 2 big guilds there, give some incentives for best testers etc, easy.
Atm the casuals aren't bothering and the hardcores have other stuff to do on live, so do something to motivate them. I got a lot of titles / clickies on eqlive for participating in beta's. They just had mobs drop tokens, raid mobs grant tokens, and there are tiered rewards for token turnins.
Something like that, it shouldn't be too hard ..
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