Every guild's leaders and officers are trying to get the best deal for their guild.
The only difference between the guilds is what they're willing to do in order to get the best deal for their guild.
Other guilds are obstacles to getting the best deal for their guild. So we have this... harboring grudges (/raise), distrusting each others' motives, backstabbing each other, launching petitionquests to knock each other out of the race, resorting to smear campaigns on forums, spreading misinformation and subversion, etc.
We're like the fucking "Mean Girls" of the video game scene.
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Really, this post was just an excuse to post that picture.