So, I'm at work and doing this from memory, but basically ...
- up open your "Abilities" window by pressing CTRL+A (if it isn't open already that is; if it is skip this step)
- click on the last tab, which should be called "social" or something like that
- the first pane of the social tab will be filled; click on the right arrow to go to the next pane
- you should now have a pane of buttons with no labels; right-click on one to edit it
- put whatever you want in to the edit lines; one common macro I make is /doability 1 (sense heading is my 1st ability) and then /loc
- give that macro a name and click save
- click and drag your new button over to your hotkeys area (or you could just use it from the abilities pane, but that's awkward)
- profit!
Hope that helps.