Meh, nobody is being forced to switch. Their $10 price point is the same as Spotify's and delivers a similar product, with the biggest difference being the availability in each service's catalog. Right now you can watch all of Daft Punk's Electroma on Tidal. Spotify doesn't offer video as far as I know, and certainly not full length films.
The selling point of Tidal's $20 offering, for me anyway, is the lossless audio. I can finally stream shit from my phone or tablet straight to my receiver and get everything I want out of it. It's about being able to control the output to a higher degree, and with lossy formats that isn't possible. Yes, I know, you can't necessarily distinguish between 320kbps and 1411 FLAC with every piece of audio, but for me it's more about knowing I'm getting the complete unaltered data as the artist intended. How it sounds on my system is then up to me, not a codec.
Regardless, I don't give a shit how much money certain artists want to line their pockets with. If it means they keep making music I love, awesome.
|