For me, it was an initial dissatisfaction with WoW. I sought something deeper, more RPG. First, I went to a dozen other MMO games, trying to make it work. Then, I went to some older MMO games, Lineage, EQ2, etc. those were all bastardized as well.
Finally I gave EQ1 a try. After level 12 or so, in the first few hours, I had an entire set of great gear. Uninstalled.
When even the original EQ didn't work, I sought out emulated content.
The reasons I did so last are
Fewer people: big problem for MMO games
Often illegal: I stopped pirating a while back, this seemed similar
Annoying install: even EQ 1 was easier to install
Insecure payment: always knew I'd donate, I might be outdated on this
Unstable existence: don't want my character deleted
Frequent silly features: engine access often begets arrogance toward mechanics
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