Keep doing GM events of any sort even if it's "Find the Special Bixie". They add spice even if it's a mix of negative and positive spice. Even things like "Wham! You're now a gnome" make people talk and falls into the category of no such thing as bad advertising.
Thanks for doing something! It wouldn't affect me due to my erratic playtimes and low level but trying to give more notice wouldn't hurt either for arena style stuff.
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