Simply... they'll look to control the "casual" tier if one appears. If they don't get to do that, expect them with 400 members to say "ok we'll shit on it and do our own thing".
Step 1: They'll appear sweet/innocent/neutral.
Step 2: They'll start directing traffic seeking to assert a dominant position.
Step 3: They'll start moving the goalposts, and if other guilds don't like it...well tough shit.
I don't think anyone is going to believe them after the first time, are they?...
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