Overpriced, poorly prepared beverage colossus Starbucks has had it with frequent fliers. With the roll-out of their new rewards program there is no question, Starbucks seeks to undermine the hallowed fabric of customer loyalty rewards programs. They are sending a message loud and clear to regular small time purchasers: your business is not valued and we do not want you constipating our queues for overpriced drinks with your low dollar purchases.
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Please share your thoughts on this most deplorable embrace of the profit motive.