I mean, we could do that but even in crowdsourcing clues some of the mystery of the event would be revealed ahead of time.
For instance, if I had asked people to give me clues/hints about scattered NPCs across Norrath, everyone would have started knowing this event was a NPC scavenger hunt. Sure I'm sure some already suspected as such from last year, but if I specifically asked for that, it would be known for sure.
I will try to see if I can come up with ways to obfuscate things or ways people could help but right now I can't really think of much.
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