Kroc got lucky and did the sleazy move to force the McDonald's brothers out of ownership of the McDonalds restaurant. No, he didn't invent anything, but he did capitalize on the situation, luck favored him. It was all legal too, so it's a question of ethics. That movie was pretty damn good, and highlighted a beginning trend in US restaurants to cut quality in order for consumer "convienance" which marketing helped to usher in that notion to the market. McDonalds now is not what Kroc established and the McDonald's brothers would roll over in their graves at the QAQC standards (what hindered the brothers from franchising because they couldn't find employees that cut the mustard, so to speak) that are in place.
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