If people want to auction, buy, and sell in Greater Fay, then what exactly is stopping them from doing it now? Just move your character (or mule) to that zone and start your merchant business! Perhaps others will follow and the market will grow. Meanwhile, people content in East Commonlands will stay and continue with "business as usual". In time, there could be two server markets!! Both druids and wizards will make big money (no whammies) porting buyers and sellers back and forth!
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