Everyone should do small things on their own to begin with.
Use LEDs or energy saving lamps, start to recycling as good as you can, turn electric devices off when you dont use them, try to use your car effectively etc.
You dont need to be a hardcore hippie to do something good for our planet and your childrens futher.
Beside that, let your political representatives know that you care about this topic so they either force companys to work on it too, or give them benefits if they do.
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