Bards are more generalists. They can do a lot of things and do them decently, but they aren't amazing at much of it (except kiting for exp, I guess) while enchanters do the things they do better than pretty much anyone. If the group is struggling a bit, the versatility of a bard might be preferable. If the group is strong and just wants to get stronger, an enchanter will do that better than a bard. They'll both serve the role they're made for just fine in either case.
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