To expand a little more, the devs were working on a game where people would literally quit their jobs and work on these puzzles 24/7. If they gave any more than the most basic hints, the quest would be solved and all over the internet in a day or two at most. Look at the crazy lengths people went to trying to find clues for the original FA quest, people were going through towns mob by mob and spamming them with keywords.
In the days of classic EQ you could throw out basically zero hints and the quest would still be figured out in under a month. So that's what they kept doing.
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