The already well-established brand recognition and captivated customer base made their plan a sound one. If DBG had ignored them, it would have been fucking genius from a work/reward perspective
The risk of creating something from the ground up, even if it's good, is that people just might ignore it because Steam or their favorite social media personality doesn't put it in front of them. As a result, you don't get that critical mass to make something financially successful as we've seen with every other MMO that isn't WoW basically and that's legit studios with publisher and PR firms and all kinds of backing throwing millions of dollars around.
they 100% made more grifting the small EQ community in this endavour than if they set out to make something as a 2 man team and threw it up on Steam
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