Name changes were def part of classic. I am Surprised no one has suggested this yet, but on live it was simple they just made a sticky on the boards of every name change. Rep sticks but you could still personalize the toon. Or I know on live a few of my mules became alts and were stuck with dumb names like Lodez. I also don't get the slippery slope legal argument as log as peeps arnt paying RL cash. I forget what server I think it's KMRA. But they have an in game npc that will do this for a fee. So the extra leg worked is solved minus updating the boards, but that can be as easy as copy and paste with logs kept from the in game npc.
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