lot easier to have an in game channel than it is to wait for people to download an irc client (isnt like the old days where everybody used irc) and for some of the younger folks learn how to use it/configure/whatever.
essentially how many people participate in something is directly proportionate to how much of a pain in the ass it is. this universal law of truth can be applied to anything, a good example is the 500 people that quit when they remembered how much of a pain in the ass levelling in eq was.
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