[heartbrand]

You can redo a restaurant, fix what was wrong get a better chef etc etc but once people had those original hockey pucks you called steaks, short of a kitchen nightmares episode you are fucked. Gotta change that restaurant name and rebrand it.

This is not rocket science, it has played out countless times in the mmorpg industry where a game comes out too early and by the time the changes that are needed are made everyone has already vanished except the few diehards who aren't enough to support the game. Only difference is this game has the potential to be relaunched as a new experience people are willing to relive because of the mystique of EQ.