Collaborative evidence: devnoob announces kunark on LoZ, 30-50+ from r99 leave to play there and no less than a dozen retired Nihilum roll up chars over there to play.
I can tell you it wasn't for yellow text, hot zones, or fast leveling. It wasn't just for pvp either, because LoZ max players is still half of what r99 had 3 months ago when most of those players quit.
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