For similar reasons that people wanted a co-op version of TES:V—it's a different way of experiencing the virtual world which allows the player to better appreciate what they otherwise might not. But forget that EQ's multiplayer, how many of the players actually roleplay? Some even treat it as seriously as a job.
It's just a very human trait, using things in unintended ways. How many potheads in high school did you know who used those plastic honey bear container as makeshift bongs? That's one example. Another would be hearses...originally built to account for the length of coffins, but some guys from Chula Vista I used to know would buy used/rent new hearses and load all of their surf boards inside, then drive to the nearest beach that wasn't already crowded.
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