Classic WoW was a really fun game, full of many positives. There was a reason it had the highest subscription count at the time. Highest subscriptions ever perhaps?
The game was simplified with just the right amount of complexity to it. Only 2 teams, obviously. So right off the bat you knew who your enemies and allies were. Unlimited level range PVP which made it more of a team sport. Some of those zones were just hot spots for PVP and it was great fun. Battlegrounds made it even better, but also took away some of that organic world PVP at the same time, which wasn't good.
The quest system was a good way to make leveling more digestible for people who don't want to just mindlessly grind. It also allowed you to feel like you were making progress and completing zones. This inevitably took away some of that sense of adventure and "sandbox" feel though because quests would essentially handhold the player and tell them where to go next.
Overall, many QoL features like flight paths and auction houses, mailboxes, instance raiding, mounts, user friendliness which made it easy to lure friends in. Which were all probably good things.
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