As long as it isn't a ABInBev-owned product or diacetyl I guess it is OK.
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The haze-craze will be around for a while longer. These trends can fade quickly, but most brewers are compelled to have 2-4 IPA SKUs due to popularity. And hey, IPAs are popular to the consumer for a reason! They aren't the most fun and interesting to brew for many brewers, but they are a necessity and are more often than not a brewery flagship.