So in effect:
You need to make a server with faster respawns, and reduced raid requirements, i.e 7 day dragons are every 3 days with variance. ToV should be tuned to require half the amount of people. Also, VP and ToV should be instance zones. However the catch is dragons drop less lewt, i.e 1 item each so not as to mudflat the server with gear.
There should be a 1-50 list of zones that do not have PvP.
So in effect you offer faster PvE (both in leveling and gearing) and 'safe' leveling areas to casuals, remove the no-lifers claim to griefing, in addition make each server have a 12-18 month life span before rolling into blue.
This way people can spend 12-18 months playing on a hybrid casual-PvP server then swap out to playing on blue.
No PvP server will last if it's setup for the no-lifers.
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