Fundamentally the primary purpose is those types of guilds want to motivate people to do stuff they'd otherwise not want to do. Secondary reason is because a lot of higher-end players see their own guildmates as their enemies in their quest for pixels and want a predictable system that directly pays them for their work rather than trusting random rolls to average out over time. Since this type of currency immediately becomes worthless as soon as a player deguilds, it also provides a guild huge leverage in terms of manipulating members who don't want to lose their perceived investment.
I join no such guild and immediately disband from any which converts to such a system. Video games are supposed to be for fun, not a crappy long-hours job that pays worthless company scrip.
Danth
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