Keep in mind this shit has been going on since forever, and popularized in 2004 well before social media started doing all the raping in force.
https://en.wikipedia.org/wiki/Douche_and_Turd
It's not new, but they are better at it than ever with the alternate perceived realities provided by facebook and other social media shits. Now we can all see what outrages us the most, and that is what we are shown.
Instead of using these brainwash tools to make people more cooperative and prosperous together, they use the tools to keep us on edge and uncomfortable and needing to shop and buy things for happiness and distrustful of our neighbors.
Don't fall for it pals.