The broader implications of this stuff with Facebook (also google, twitter et al.) and their shadow profiles...is that is very fucking easy for private entities with access to this data to manufacture outrage and perhaps even protest. If you have ever gone to a BLM protest or expressed negative views about one...you can expect to be targeted with stories about the latest black-white controversy (usually regarding police).
The way in which these stories are reported are very suspicious. Generally the part where police use force and nothing else is released first...followed by a release of more of the video after the shit hits the fan.
The comment sections are spammed with hardcore racist comments. Its a known strategy to use unrealistic over-the-top comments from the opposition to increase negative views of the opposition and whip your faction in line.
For example, when Trump announced the Muslim ban, There are bots saying "This is proof that Trump is just as bad as Hitler and planing to purge the country of all minorities!" And the retards in red take the bait and feel good bashing the bots (which get bot up-votes).
Now it could just be there are that many people that just can't wait to be 1850's racist against blacks on the internet...but it seems like racism rarely manifests in this form (its usually slightly more subtle at least) and the comments are always completely over run with some kind of Klan tavern filled with drunk racist trailer trash.
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