Windows cannot find 'eqgame'

[dirtbox]

I am using the batch file Launch Titanium to launch game.

Here is a screenshot of the error. It also show I am not installed under program files. https://i.imgur.com/T34OM18.png

I have tried installing on a number of different drives and keep receiving same error. I disabled my anti virus software before installing and am receiving this error still (anitvirus has not been turned back on). I also have all of my files in a folder not under Program Files.

I have not found any other fixes for this error on these forums. Anyone have any idea?