MUST WATCH: Analytical TED talk about MMO's

[Happyfeet]

http://www.ted.com/talks/tom_chatfie...the_brain.html
If you've never watched TED talks you're missing out, I watch them almost everyday.
Anyways, this one is about MMO's and how the mechanics can be applied to the real world. EQ and DKP are mentioned @ the 12:00 marker, but watch the entire video.
They also talk about converting virtual items into RL currency, God knows I paid for my college with EQ plat...

Give it a watch.