Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
A growing body of evidence shows why Gen Y consumers aren't ideal: because many of them are broke
Quote:
That’s one of the takeaways of a brand new study from Deloitte’s Center for Consumer Insight, which surveyed over 4,000 American consumers to determine their current consuming habits. And when it came to millennials, one statistic stuck out: Since 1996, the average net worth of consumers under 35 has dropped by 35%.
Surprised? So was Kasey Lobaugh, Deloitte’s chief innovation officer for retail and distribution. He highlighted that while companies have been busy focusing on millennial spending habits as they relate to personal identity or cultural factors, what they really need to pay attention to is the millennial wallet.
“[If] you think about the narrative in the marketplace around the changing consumer and the millennial, there’s very little focus on the behaviors that are driven by economics,” he said. “There’s a narrative driven by some kind of cultural change. One of the things that really shocked me is that the economics of the consumer are really the most singular driver of behavior.”
In other words, he said, “people behave more like their income than their age.”
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This is generally where some alt right useful idiot of the upper classes comes in to blame it all on how much society has declined and how bad Millennial are culturally (despite that objective evidence more or less rules that explanation out).
But just one question, have you guys ever sat down and talked with average everyday boomers? These people are fucking half retarded often times. The idea they were much more smart and together at younger ages defies all common sense and lived experience.
We need this generation to pull its head out its ass and start acting in their self interest. Rather than some imagined future self-interest where their one of the elites.