This page actually supports that there are two different factions. For killing npcs, it will lower Kerra. The npcs should be on 'Kerra' faction. Completing the quests raise or lower "KerraIsle". Admittedly I didn't do a lot of research on this, and I'm willing to fix it with more evidence.
Quote:
Your faction standing with KerraIsle got better
You gain experience!!
You receive 6 gold from Shazda Asad.
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Quote:
You have slain Malik Zaren!
Your faction standing with HighCouncilofErudin got worse.
Your faction standing with HighGuardofErudin got worse.
Your faction standing with Heretics got better.
Your faction standing with RingofScale got better.
Your faction standing with Kerra got better.
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http://www.tokyo2001.com/game/eq/que...kerramenu.html