The elusiveness of not knowing what raid mob each guild is going to get every week, the ability to contest and attempt to kill each raid mob every week, the opportunity to potentially get that one item each week, is what keeps the majority of p99'ers logging in each week. Its what differentiates EQ from most games.
Force a rotation and I'd wager to bet the average daily server population takes a large tumble after just a few weeks once folks get bored waiting for their turn. Take away the challenge and we all might as well just play on one of the modded servers.
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