Why so many new guilds?

[bktroost]

I keep seeing posts about new guilds forming and I ask myself why that is. Some of them have specific goals like baking and crafting guilds and EC trading guilds. But there is such a wide variety of guilds out there now I wonder why people arn't just forming up with an established one.

I know I made AG years ago because, at the time, I looked into the character and goals of the other, more popular, guilds and couldn't find a casual raiding guild that didn't poopsock ect, still got mobs of some kind, had a family mentality and was generally well liked in the community. But I feel like things have changed, there are such a variety of guilds out there now and everyone seems to be getting loot of some kind.

So are we as leaders not doing enough to advertise our guilds and what we are like? Is there anything we can do to show our character more and be more approachable across the board? I know the video thing that Tiggles did was probably a step forward.

Any thoughts?